Here you can find more detail on what my teams and I have done for our clients over the last few years. When my team and I run up against major problems, we know talent and passion can only take us so far. With brilliant concept strategy, amazing copy, and scroll-stopping visuals you can catch the attention of just about any viewer. I consider myself quite fortunate to have led such amazing teams of designers, editors, and copywriters during my career.
Problem
Factor was having trouble scaling their campaigns on Facebook and through SEM. They needed to increase the variety and quality of their creative concepts, as well as get more strategic with their deployment, execution, and ongoing optimization on each of their campaign strategies.
Solution
Our team worked to create an ongoing promotional strategy to increase conversion rates for each part of the funnel while doubling down on successful existing campaigns. My team then ensured fresh, highly strategic content on a regular basis to eliminate customer fatigue.
Results
• My team produced a 10% decrease in CAC
• Saw a lift of 27% in subscribers in the first 45 days
• Saw a lift of 89% in subscribers in the first 90 days
Problem
Lashify needed my team to concept on-brand creative ideas that didn't look like the same old content they'd tried in the past. They also needed to find a way to leverage social ad platforms to unlock scale while staying within their target customers' acquisition costs.
Solution
We worked with Lashify to have a strong cadence of new creative and ads launched, keeping on the cutting edge of new features and trends. We launched paid ads on TikTok with incredible results and helped navigate the iOS 14 shift while staying within new customer goals
Results
• My team produced a 22% increase in Q1 customers
• Produced an amazing 922% increase in spending on TikTok
• Decreased CAC by -89% on TikTok over 6 mo
Problem
Increasing in-channel CACs following the iOS14.5 hit was a major hurdle. It felt like Facebook growth had slowed down as this newer business tapped out of early adopters looking for a solid coffee alternative.
Solution
With new creative, audience, and bidding strategies, we saw early tailwinds. We then introduced whitelisting ads, which lifted volume by 10%. Our biggest wins came when we began migrating spend from Facebook to TikTok in Q4 of 2021, and continued well into 2022.
Results
• Here my team provided a 97.5% increase in TikTok volume in Q3 2021
• This lift grew to 443% in TikTok volume in Q4 2021
• And continued into Q1 2022 with 260% increase in TikTok volume
Problem
Keto Krate had solid CPAs but was looking to aggressively grow its subscriber count and did not have the time, bandwidth, or expertise to manage their accounts or create the content needed to achieve their revenue goals.
Solution
My team hit the ground running by introducing new, untapped audiences to scale horizontally with lightning-fast speed. The team also worked with Keto Krate to test a variety of promotional offers so theyʼd be set up for success by the holiday season.
Results
• We scaled revenue by 400%
• With a 1,329% increase in subscribers